LOUIS VUITTON FOR UNICEF

Client’s issue:

Children of the world are too often at risk, exposed to conflicts, diseases and natural disasters. Louis Vuitton designed a special pendant and bracelet to help children in urgent need. For each sale significant money is donated to UNICEF. A teaser to reveal and explain the campaign was scheduled.

AUplaisir’s answer:

Explainer video through the gestures of two hands. Hands give, protect, providing sign language, and meet for the final “pinky promise”.#makeapromise

Expertise: Concept storyboard, Art Direction, shooting, editing, motion-design, music.

Motion-design : Matthieu Deloz,
Shooting : Emmanuel Lafay,
Animation : Takeo Hatai & Matthieu Deloz,
Painter : Etienne Establie,
Music : Charlie NGuyen Kim.